The Velho Barreiro distillery announced the Platinum cachaça, which promises to become the world’s most expensive cachaça, priced at approximately $180,000.
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The Velho Barreiro Platinum cachaça hits the market in two distinct versions. The special luxury edition flaunts a bottle in a structure of 550 grams of rose gold, with 209 brilliant stones and a 0.6 carat diamond.
The packaging is a work of art, designed on site and assembled by a talented jeweler from Minas Gerais, according to Exame magazine.
As for the recipe, the cachaça underwent an aging process in amburana barrels, resulting in a lower acidity and aromatic drink. Its yellow color and 40% alcohol content promise a unique sensory experience for connoisseurs.
“It’s a cachaça that arrived to break the category barriers, to win over new consumers. With the launch of Velho Barreiro Platinum, we are inviting consumers to explore new experiences,” says Cesar Rosa, CEO of the brand.
