Despite his legal battles, Dior has renewed its contract with Johnny Depp, the largest male fragrance contract ever recorded, valued at over $20 million.
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Dior Sauvage, the French luxury fashion house, has been associated with the Pirates of the Caribbean actor since 2015, with Depp serving as the face of the brand.
During his highly publicized legal battle with ex-wife Amber Heard, the brand faced pressure to sever ties with him. However, Dior’s sales skyrocketed following Depp’s victory in the defamation case, leading to this groundbreaking agreement.
Depp’s prominent presence at the upcoming Cannes Film Festival aligns perfectly with Dior’s new contract. He will take part in Maïwenn’s historical drama, Jeanne du Barry, and will perform alongside Eric Clapton and Rod Stewart in a tribute to Jeff Beck in London. The festival will also witness the commencement of sales of Depp’s directorial venture, Modi, centered on the life of Italian artist Amedeo Modigliani.
This lucrative deal, negotiated by Depp’s representatives at Range Media, could signal the actor’s reentry into major film studios. Top studios were hesitant to collaborate with Depp previously, resulting in significant financial losses for the actor.
